The Power of Perspective (or, if the shoe fits, wear it!)

“A shoe factory sends two marketing scouts to a region of Africa to study the prospects for expanding business. One sends back a telegram saying: ‘SITUATION HOPELESS STOP NO ONE WEARS SHOES.’ The other writes back triumphantly, ‘GLORIOUS BUSINESS OPPORTUNITY STOP THEY HAVE NO SHOES’” (excerpted from The Art of Possibility by Zander &